Marina Cvetić: Craft Montepulciano of the future (2)

by Francesco Annibali 07/14/16
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Marina Cvetić, il Montepulciano artigianale del futuro (2)

We continue our interview with Marina Cvetić begun yesterday (click here).

DW: It is not difficult to imagine that you have received generous economic offers from private groups and banks.

MV: Yes, but I want to keep this a family affair. The estate belongs to me and my children and I have no intention to tearing up my vines and planting Pinot Grigio. It’s not my cup of tea. And besides, it would be betraying the entire region and my husband’s the extraordinary legacy.

DW: Let’s look at your wines. Aren’t you worried that Villa Gemma will overshadow the Marina Cvetić selection?

MC: No, they are wines that have different markets and targets.

DW: Are you satisfied with what you have done?


MC: Yes, but at the estate we are still at the beginning. We still have a lot to learn and there many markets that are potentially very interesting. Japan, for example, loves Italy and Italian products which often cannot be found there. Nevertheless, Masciarelli remains a family estate. We are craftsmen, artisans but we are craftsmen of the future, open to new ideas and innovation.

DW: Have there been some innovations that have gone wrong?

MC: I wouldn’t say wrong even if over the years we have had to moderate the use of new wood for aging. But it is impossible to innovate without making some mistakes.

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