Vigneti Aperti 2022 untill November
After the great success of Cantine Aperte, the Wine Tourism Movement continues with the second edition of Vigneti Aperti, to start the summer season with the biggest toast in Italy. Tastings, aperitifs and dinners among the rows, but also music, art and entertainment.
The second edition of Vigneti Aperti, the initiative organized by the Wine Tourism Movement, continues, and with the arrival of summer is about to enter its "hottest" phase. After the great results obtained at Cantine Aperte, staged on May 28 and 29, the MTV wants to replicate with an even year-long event with the same goal: to revolutionize the traditional distracted approach to the world of wine, making visitors real passionate wine tourists.
It was with these intentions that Cantine Aperte was born 30 years ago, and it confirmed its success again this year with decidedly important numbers, also and above all with a view to restarting the entire sector. As many as 18 regions participated in Cantine Aperte, with more than 650 participating wineries and a flow of more than 500,000 visitors. Cantine Aperte's target audience is extremely diverse, with a massive presence of couples with an average age of 35, as well as families and groups of friends looking for a different experience. Also encouraging was the figure on young people attending the event, in growing numbers and with an increasingly genuine interest in wine production. Merit also goes to MTV's social initiative, which invited a group of food, wine and travel influencers to visit, a few days in advance, some of the participating wineries to convey the magical atmosphere of the event to their followers.
"The results achieved after 30 years of Cantine Aperte are more than satisfactory," comments Nicola D'Auria, president of the Wine Tourism Movement, "confirming the value of the event. We aim to rejuvenate our audience more and more through the tools that social media make available to us, and after the excellent results of Cantine Aperte we want to replicate with Vigneti Aperti. It is a very young initiative, but it has the right potential to continue to attract the public to a conscious and cultural consumption of wine."
The many initiatives organized by the MTV over the years have shown that for the wine tourist, tastings and winery visits are as important as direct contact with nature for a genuinely rural experience. This is precisely why Vigneti Aperti immediately found a more than positive response from the public in the last edition, and this year the assumptions seem to be even more promising. WineLovers will have the opportunity to visit the vineyards of participating wineries every weekend until November, with participating regions presenting a calendar full of unfailing initiatives, from picnics among the rows to lunches in the vineyards, via concerts and sensory workshops. Below are the programs, continuously updated, of some of the regions participating in Vigneti Aperti. Please note that reservations at the events are mandatory.
Umbria: 11 wineries to open their vineyards to the public, with a program full of lunches, dinners and aperitifs in the vineyard (veg and gluten free menus also available), and relaxing walks among the Umbrian rows in the company of winemakers.
Tuscany: 14 Tuscan wineries will participate in Vigneti Aperti, with a schedule full of art, music and entertainment to accompany tastings and picnics featuring local delicacies.
Friuli-Venezia Giulia: 16 wineries will host visitors in Friuli, with numerous aperitifs immersed in the rows, as well as sensory workshops held directly by the producers, plus music, art and more.
Veneto: Wine&Wellness will be the main theme of the tastings in Veneto, with a series of psychophysical wellness initiatives combined with vineyard visits and rich tastings. Seven wineries from Veneto are participating, but the list is constantly being updated.
To stay updated on the programs of other regions participating in Vigneti Aperti 2022: http://movimentoturismovino.it/ and http://movimentoturismovinolive.it/
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