Italiano
The Gavi and its 2020 label
The institutional label 2020 of the Consorzio Tutela del Gavi recounts the strong relationship of the Denomination with the whole territory. The artist called to draw it is Riccardo Guasco.
The Consorzio Tutela del Gavi presents a preview of the label of the 2020 institutional bottle - Vendemmia 2019 - of the Denomination.
As every year, from 2013, with a blind tasting the Gavi Producers and a commission of sommeliers select the wine that best represents the personality of Gavi in the harvest just passed. On this, which will be chosen in the coming weeks, a different label - often an artist's label - will be affixed every year, which enhances the territory or tells a story of the Denomination.
This year's label - entrusted to the artist Riccardo Guasco - is of great relevance in conjunction with the 'Gavi Value' project, with which in 2020 the Consortium has set itself the objective of supporting and enhancing the entire territory of which it is an expression.
It is an embrace to the territory that of Princess Gavia, the noblewoman who, according to legend, has given her name to the village of Gavi: her arms encircle the hills of the Gavi Docg denomination, a strip of land south of Piedmont; the cortese vineyards with a millenary history; the Fort, an ancient outpost of the Genoese hinterland; her hair is the Ligurian Sea from which the Gavi, the Great Piedmontese White, departed on the first ships that sailed the ocean bound for the New World.
The landscape with its marked biodiversity, wine and cellars, fortresses and castles, the strategic position between the Ligurian Sea and the routes to Turin and Milan are also the strong points of the 'Destination Gavi', the new Enoturismo project launched by the Consortium to enhance a corner of Piedmont still little frequented by 'experience' tourism but with great potential.
Wine, culture, nature: but in this female figure, the deepest meaning of protection, defence and safeguard of the territory is also expressed. It is the protection of a wine - and economic - heritage of an entire supply chain that never before, in a time of global emergency, becomes a message of positive and confident hope for a more conscious future.
Riccardo Guasco - In love with the old posters of the early twentieth century, Picasso and Depero, the artistic avant-garde of the twentieth century, graphics and historical characters of Il Corriere dei Piccoli and heroic cycling. In his works he mixes poetry and irony, creating illustrations that make the eye smile. Throughout his career he has collaborated with The New Yorker, Los Angeles Magazine, ENI, Diesel, Longines, Greenpeace, Emergency, Moby and many others.
