The collective brand Rocche di Romagna is born

The Consorzio Vini di Romagna launches the new European collective brand of Sangiovese from the subareas.

A mosaic of Sangiovese: the Consorzio Vini di Romagna has officially unveiled Rocche di Romagna, the new European collective brand that identifies Romagna Sangiovese produced in the 16 subareas: Serra, Brisighella, Marzeno, Modigliana, Oriolo, Castrocaro, Predappio, Meldola, Bertinoro, Cesena, Mercato Saraceno, Longiano, Imola, Coriano, San Clemente and Verucchio.

"The objective of the Rocche di Romagna brand is to give an impetus to the knowledge of the multifaceted identity of Sangiovese in our area and to stimulate curiosity about the Sottozona productions, which are by far those with the most strongly territorial imprint," says Ruenza Santandrea, president of the Consorzio Vini di Romagna. "We want to incentivize consumers as well as associates to seek out increasingly authentic expressions of Sangiovese, a formidable interpreter of the soils in which it grows."

Rocche di Romagna: a name, and a logo, that want to express the truest territoriality. Rocche are highly symbolic elements of territory: they are very widespread constructions in Romagna, with historical and iconic value, tales of different fragments of the mosaic of particularities that is Romagna. And it is precisely the mosaic-specifically the mosaic art of the mausoleum of Galla Placidia in Ravenna, among the most exceptional artistic testimonies of the first half of the fifth century-that was chosen as the icon to represent the Rocche di Romagna brand: a union of tesserae that create a figure, just as the Sangiovese subzones give back a unique image of this wine, albeit one made up of multiplicity.

The Sottozone project was born with the authorization of the 2011 Doc Romagna production regulations, which established the birth of 12 territories (the subzones, precisely) that can be claimed on the label of Sangiovese wines (even in the riserva version) produced in compliance with more restrictive and rigid rules and that achieve more demanding chemical-physical and qualitative parameters, according to the dictate of the respective subzone annex. In the wake of the former, four more sub-areas - Imola, Coriano, San Clemente and Verucchio - have obtained ministerial approval this year, which like the others see within the manual the declination of the brand name with the specific name.

These are wines that carry on the Romagna tradition of vinifying Sangiovese in purity (as opposed to the Tuscan way, which saw it more often in blends or blends with other wines): the use of the subzone mention for Romagna Sangiovese is reserved for wines at least 95 percent from Sangiovese grapes. An excellence at the apex of the Romagna Sangiovese quality pyramid, ready to be an interpreter of the noble and proud soul of the territory.

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