Brunello di Montalcino closes 2022 at +18%

Satisfaction in Montalcino for positive sales performance in 2022. For President Fabrizio Bindocci, lower production has not affected the goal. 2023 will be a year of consolidation.

Sales of Brunello di Montalcino are still increasing, closing the full year 2022 in value at +18% over the same period of the previous year, with the change in volume at +7%. This was noted by the Consorzio del vino Brunello di Montalcino on the basis of Osservatorio Prezzi, the sales survey tool based on the statements of a homogeneous sample of businesses in the area.

According to the monitored panel, representing 28 percent of the DOCG production capacity, the significant increase in average price was matched by a positive performance in almost all export outlet markets and in the domestic market. In particular, demand in Italy, the first market for the prince of Tuscan reds, stands out, with an increase in value to +27% (+19% volumes). Orders from the United States also did very well, closing the year at +29%, confirming their main international outlet with a market share that rises to around 30% of total Brunello sales beyond the border. Green light, in the export top 5, also for Canada, Germany and Switzerland, while the demand of the United Kingdom is retreating. Overall, 94 percent of the initial 2017 vintage's size was marketed in 2022. Finally, the 2016 Riserva, another star of last year's sales, brought the vintage to a substantial sell-out in Montalcino wineries.

"Last year our businesses managed to do even better than the already successful previous two years," said the president of the Consorzio del Vino Brunello di Montalcino, Fabrizio Bindocci, "and this is particularly pleasing. First, because it is a demonstration of how our territorial brand is increasingly appreciated in the world regardless of the blazon of the individual vintages; then because the result was achieved despite an endowment of the new 2017 commercial vintage about 15 percent lower than the previous one. 'Consolidation' - concluded Bindocci - will be the key word of a 2023 that opens with many pitfalls of an economic nature, to be achieved through an intense activity of promotion and positioning in Italy and abroad."

This year, the main engagements of the Consortium and the 214 companies represented include the collectives at ProWein in Düsseldorf (March 19-21), and Vinitaly in Verona (April 2-5), but also strategic events in the area, such as Red Montalcino, scheduled for early summer, and Benvenuto Brunello, from November 17-27, which will see confirmed simultaneous appendages in several key countries.