Benvenuto Brunello 2022

by Editorial Staff 11/12/22
226 |
|
Benvenuto Brunello 2022

Brunello di Montalcino bewitches Italians: known by 2 out of 3 consumers. For Wine Intelligence, it is the most well-known wine among Italians. 

Contemplated, loved and revered, Brunello di Montalcino confirms itself as the champion wine for notoriety in Italy, known by 2 consumers out of 3. This is what emerges from Wine Intelligence's annual report that, on the occasion of Benvenuto Brunello, analyzed the strength and recognizability of the 46 main Made in Italy appellations. A giant of celebrity in the face of a "nano-share" of vineyard area equal to 0.3 percent of Italy's vineyard, the prince of Tuscan reds is at the top of the ranking, surpassing giants such as Chianti Docg, Prosecco, Chianti Classico and Montepulciano d'Abruzzo, proving to be a true territorial brand.

"We are pleased to be at the top of a top 5 that features as many as 3 Tuscan appellations," commented Fabrizio Bindocci, president of the Consorzio del Vino Brunello di Montalcino, "a result that rewards a production policy aimed at preferring quality over quantity. Our labels tell a territory, a story, an identity: Brunello is an interpreter, a protagonist wine." As noted by the survey, which also studied the habits of wine lovers in the Boot, the experience among those who buy Brunello is in fact almost always based on the pleasure of tasting (95%) and taste (94%), with an almost solemn attitude in the choice (94%). Values, these, significantly higher than the average preferences expressed by Italian consumers.

Appreciated equally by males and females, Brunello is a wine that intercepts big-spender and mature consumers, both in terms of age (30% are younger Boomers between 55 and 64 years old) and skills. Among those familiar with it, it registers a 20 percent conversion rate to purchase (up on last year), occurring mainly in the Center (29 percent) and the South (29 percent). On the purchasing front, Prosecco dominates the rankings, with nearly 1 in 2 consumers (47%) putting their hands in their wallets.

In the first 9 months of this year, a total of almost 7 million bottles of Brunello di Montalcino were sold, which debuts today with the new vintages at the 31st Benvenuto Brunello (Montalcino, Nov. 11-21). Nine days of tastings with 137 wineries ready to christen Brunello 2018, Riserva 2017 and Rosso di Montalcino 2021. Opening the event are the national and international press, Masters of Wine and selected buyers and operators. The preview continues in the coming days with haute cuisine sommeliers, operators, producers and winelovers.

Translated with www.DeepL.com/Translator (free version)





Editorial of the week

Events

May 2025
Su Mo Tu We Th Fr Sa
·
·
·
·
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31

Newsletter

Subscribe to the "DoctorWine" newsletter to receive updates and being kept informed.
Update Privacy Permissions (GDPR)

YOUTUBE CHANNEL

OUR SOCIAL MEDIA CHANNEL