Are you drinking it? Don’t drink it too much

Campaign on moderate alcohol consumption in Rome starts. The project carried out by Sapienza students becomes a Federvini campaign spread in collaboration with the Municipality of Roma Capitale. The joint initiative aims to promote awareness about moderate alcohol consumption among the citizenry, debunking some commonplaces related to abuse.

“Te la bevi? Non bertela troppo”. Are you drinking it? Don't drink it too much: this is the claim of the new communication campaign promoted by Federvini and spread in collaboration with the Municipality of Rome Capital kicking off this week in the city.and promote awareness about moderate consumption of alcoholic beverages among the citizenry, debunking some commonplaces related to abuse.

The initiative stems from the positive experience of the first edition of Federvini's project No Binge. Communicating Responsible Consumption launched last October with the active involvement of students of the master's degree in Organization and Marketing for Business Communication at Sapienza University of Rome. A path that led the students, led by Professor Alberto Mattiacci of the Capitoline University, to develop 58 communication projects aimed at bringing to the attention of the public an approach to consumption inspired by the principle of moderation. Among them, the winning creativity, the result of the work of students Giulia Zeoli, Angela Gorgoglione and Anna Fornaro was awarded becoming the claim of the actual campaign today on air in the City of Rome.

The campaign promoted by Federvini and the Municipality of Rome Capital aims to raise the consciousness of citizens, particularly the younger ones, on the importance of adopting a responsible and moderate consumption of alcohol, overcoming the clichés that are most commonly associated with drinking. Thus, in the three posters disseminated on the streets of the Capital, the statements "If I drink a lot I defeat shyness," "If I drink a lot I have more energy," or "If I drink a lot I sleep better" are accompanied by the response offered by the campaign's main claim that invites people to reflect on the risks of excessive alcohol consumption.

“Te la bevi? Non bertela troppo”, In addition to dissemination with roadside posters, it will also come alive in parallel on Federvini's and the municipality's social channels, telling the story of the experience with Roman students.

"The launch of this campaign is a proud moment for our Federation, because it demonstrates the value of collaboration between businesses, universities, students and local government for consumer education projects that are the best way to combat abuse. On behalf of the entire Federation, I thank Prof. Mattiacci and the students for the support they have shown over the months of work and the Municipality of Roma Capitale for grasping the goodness of the initiative and espousing the official launch of the campaign," said Barbara Herlitzka, chair of Federvini's CASA Committee and coordinator of the project "No Binge. Communicating Responsible Consumption."

"The No Binge project was an important test case for the students who took part, who accepted the challenge of composing a communication plan on such a sensitive issue as alcohol consumption. To them as well as to Federvini goes my applause for the experience conducted together," commented Professor Alberto Mattiacci, Professor of Economics and Business Management at the Sapienza University of Rome, the course holder involved in the project.

"To be able to witness the publication of the project we have worked so hard on is a great satisfaction. I am convinced that this project can really help to make a difference in correct information about alcohol abuse, conversely promoting responsible and moderate consumption," added Giulia Zeoli, a student in the project's winning team.