Supportive shots with Prosecco #Unbrindisiper

 

One euro for each toast. Provided that it is photographed and the image is conveyed on the platform Instagram accompanied by a "good reason" background of social solidarity to which devote the gesture of good wishes most widespread in the world, especially during the Christmas holidays. This is the proposal that comes this year from the Consortium for the Protection of Prosecco Doc. The producers, in short, put in the "fundamental raw material" for every tinkling of glasses, but they are also curious to know who or what every person thinks about who is holding the crystal stem at that moment (but even a common glass, when the intention is genuine, is fine).

 

All those who want to make known the recipient of their toast, or the cause of social commitment to which convey the best hopes of success, just have to take a picture or shoot a video and publish the content on Instagram in the form of a post or story. With the necessary care to mark your content, mentioning the Instagram account @proseccodoc and inserting the official hashtag #UnBrindisiPer.

 

At the end of the campaign, which is scheduled to last from 16 to 21 December, the Consortium will choose one or more non-profit entities to send one euro for each photo received on the basis of the sensitivities that will have emerged as most shared. The initiative is part of a line of solidarity interventions on which the Consortium has been committed since the beginning and in several areas, from the protection of the territory to the prevention of violence against women, from sport to the commitment to children and young people.