5 Apulian DOP Consortia: cancel Vinitaly 2020

by Redazione 03/16/20
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Padiglione Puglia al Vinitaly

The consortia for the protection of Primitivo di Manduria doc and docg, Salice Salentino dop Wines, Gioia del Colle doc Wines, Brindisi and Squinzano doc Wines, Castel del Monte doc and docg Wines jointly express their willingness to postpone the Verona Fair until 2021.

We read in a joint note sent to the editorial offices: "In this period of evolving state of emergency, we realize how necessary it is to present a united sector with shared objectives. Among them, the protection and relaunch of Made in Italy in general, and of the Italian agri-food industry in particular, are of primary importance. These objectives must be pursued with actions and events that have a precise strategy. 

The Vinitaly trade fair is certainly an identity event for Italian wine and it seems to us, unfortunately, that the necessary conditions are not in place to guarantee an event of international level and quality and resonance, as Vinitaly's own standards have accustomed us to. There are several reasons for this, including, first of all, health safety; but obviously the competent institutions will be watching over this. But for our producers and for the Consorzio di Tutela del Primitivo di Manduria doc and docg, the Consorzio di Tutela Vini Dop Salice Salentino, the Consorzio dei Vini Gioia del Colle Doc, the Consorzio per la Tutela dei vini Doc Brindisi e Squinzano and for the Consorzio di Tutela Vini Castel del Monte doc and docg, participation in the Verona event represents a demanding investment decision for the annual budget and the fear is that it will not attract the necessary attention. 

 
We have, in fact, informally consulted the main international buyers who have expressed their lack of interest in a summer edition of Vinitaly. On the other hand, the commercial year is already underway, the new vintages are being presented in these days, with samples and price lists sent out. As soon as the emergency is over, it will be very difficult to think that operators in the Italian ho.re.ca. sector will be able, after months of difficulties linked to this emergency, to abandon their operations to their employees to attend the fair.Another perplexity is that there will be an irrelevant participation by wine lovers in general.
 
It would be useful to follow the example of Düsseldorf Messe with Prowein and bring the event directly back to 2021. 
 
Precisely for these reasons we hope that the institutions in charge of promoting Italian wine and the organisation of VeronaFiere will decide to relaunch the image of our beloved product with a clear strategy, without wasting essential resources on initiatives that have the aforementioned limitations".

Consorzio di Tutela del Primitivo di Manduria doc e docg 
Consorzio di Tutela Vini dop Salice Salentino
Consorzio dei Vini doc Gioia del Colle
Consorzio per la Tutela dei vini doc Brindisi e Squinzano
Consorzio di Tutela Vini Castel del Monte doc e docg

Related Articles

  Product Date of publication Author Category Read
Lettera del DG di VeronaFiere Mantovani 12/03/2020 Redazione Wine world news
Coldiretti: Vinitaly è strategico e va fatto 16/03/2020 Redazione Wine world news
Mastroberardino: ripensare il Vinitaly 14/03/2020 Redazione Wine world news
La Fivi chiede di rimandare il Vinitaly al 2021 12/03/2020 Redazione Wine world news




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